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How Giving Made A Book
A #1 Best-Seller

 

By Mike Litman

Over the course of a year, I worked to heap as much life-changing value and content on my newsletter readers: Information that would literally blow them away from what they were compared to getting from other ezines on the Internet.

Each week, I'd ask these questions, "How can I go the extra mile for my valued readers?" and "How can I give them more than they'd ever expect?"

My newsletter subscribers grew to love me and my work. I was continuously giving them all I could.

In the middle of 2001, I wrote a book. A host of book publishers mocked us saying, "No one will read your book Conversations with Millionaires. No one wants to read your actual conversations from your little radio show." So we were left to go down this road alone.

My co-author, Jason Oman, and I were first-time authors, self- publishing a book. We didn't know what to do. But we knew we had a list of loyal followers. All we had to do is ask for their help.

What the publishers didn't get is that we had thousands of people who were ready to help us because of how we first went the extra mile and served them.

That's the power of what I call Loverage.

On January 18, 2002, 76 days after the book's release, without spending money on advertising, public relations and without public speaking, we knocked John Grisham off the top spot at Amazon.com and claimed it!

We had ourselves a number #1 best-selling book.

Also, it brought in over $31,070 in sales!

The power of giving leads to the fountain of receiving.

We've received an abundance of money, new friends, and a 'path' that helps many. Also, the book has already been translated into three languages.

Since then this 'little book that could' has been touching the lives of tens of thousands of people, all because when you give without expecting anything in return, you get more than you could ever want. As you sow, so shall you reap.

When 'they' mock you because you desire to serve and give, you think about the story of Conversations with Millionaires.


Mike Litman is the co-author of the #1 Best-Selling book "Conversations with Millionaires." http://www.mikelitman.com

 

布施让一本书成为畅销排行榜
第一名

 

Mike Litman

大约有一年的时间,我一直在努力积累各种可以提升人生品质的文章和信息,以提供给我的电子通讯的读者们。这些信息要远远胜出网上的其它的电子刊物,并给我的读者以真正的震撼。

每一周,我都会问自己这样一个问题:“我怎样才能为尊敬的读者们做得更多一些?”或者“我怎样才能超出读者们对我的期望?”

我的读者逐渐爱上了我和我的工作;我也尽力为他们服务。

2001年中的时候。我写了一本书。一群出版商嘲笑我们说:“没人会看你的《与百万富翁对话》的。没人会理睬你的小小电台的访谈记录。”因此,我们必须想办法自己出书了。

我和我的合作者 Jason Oman(我本人是第一次写书)决定自己出书。我们不知道应该如何做,但我们有一大批忠实的读者,只要向他们求助就可以了。

出版商们不知道的是,我们的数千读者,早已渴望能够帮助我们,因为我们一直尽力为他们做得更多。

这就是我称之为的“爱的杠杆”。

2002年元月18日,在我们的书发行后的第76天,在没有花费一分钱做广告和公关、也没有做任何的公众宣传和讲演的情况下,我们将 John Grisham 从亚马逊排行榜顶部的位置上拉了下来,并取而代之!

我们登上了畅销书第一名的宝座!

同时,获得了超过$31,070美元的销售收入!

布施的力量给我们带来了如泉喷涌的收获。

我们获得了足够多的金钱,新朋友,和可以给我们各种帮助的新“路子”。而且,这本书还被翻译成三国外语。

从那时开始,这本“黑马小书”激励着数以万计的读者 —— 当你毫无企望的布施的时候,你将获得远超出你的想象的收获。

如果有人在你热切地服务和布施的时候嘲笑你,想想《与百万富翁对话》的故事。

译者注: 本书国内译本名为《敲开富翁的嘴》。


Mike Litman,畅销书榜首《与百万富翁对话》的作者,参见 http://www.mikelitman.com

 

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